Zhenevjeva Minarolli is a strategic finance and operations leader with more than two decades of executive experience across international markets. Her career has centred on helping businesses build, scale, transform and improve performance while protecting the culture, values and long-term identity that make them worth building.

She has worked across strategic finance, operations, business transformation, capital strategy and organisational leadership, supporting start-ups, growing businesses and established organisations through different stages of their lifecycle. Her experience includes scaling businesses into multimillion-value organisations, strengthening profitability, building scalable operating models and creating the financial and operational foundations required for sustainable growth.

Drawing on senior executive experience across multiple corporate functions, Zhenevjeva brings a broader perspective than traditional finance leadership alone. She has led and integrated Finance, People & Talent, Marketing, Compliance, IT and Legal, giving her a practical understanding of how decisions across an organisation connect to financial performance, operational effectiveness and long-term enterprise value.

Her work has included designing operating models, integrating business systems, improving management information, streamlining lead-to-cash and delivery processes, and leading digital and operational transformation. She also works with founders and leadership teams on capital strategy, investor readiness, fundraising and M&A, bringing together financial analysis, commercial judgement and the wider business story behind a transaction or investment opportunity.

Zhenevjeva has also worked with founders, ventures and international businesses on venture building, market entry and growth across the UAE and GCC, helping turn commercial opportunities into viable operating models, investment propositions and scalable businesses.

What sets Zhenevjeva apart is her understanding that businesses are living, evolving communities. Her philosophy centres on the belief that some of the most important transformations happen during the hardest periods of a company’s journey, whether through rapid growth, restructuring, operational change or wider business transformation.

She guides clients through these transitions with a combination of commercial discipline, empathy and practical execution, helping organisations grow without losing the culture, identity and values that made them successful in the first place. For Zhenevjeva, sustainable performance comes from aligning strategy, finance, operations, people and culture rather than treating them as separate parts of the business.

Multilingual and internationally experienced, Zhenevjeva holds a BSc in Finance and has lectured in Financial Markets and Institutions, combining academic grounding with more than twenty years of practical executive experience.

At Naviium, she works across strategic finance, business performance, scaling and turnaround, capital and transactions, venture building, UAE and GCC growth, and executive advisory, helping founders and leadership teams turn complex challenges and opportunities into practical, sustainable growth.